This was a project done as part of the Google UX Design certification program.
Bra shopping is a confusing mess of sizing systems and often doesn’t account for the shape of the wearer’s body. Bratabase.com is one resource that aims to make this process less confusing for consumers, but it lacks a clean mobile experience.
After researching what shoppers need and want out of a bra-buying experience, I wanted to create a mobile experience based on Bratabase's extensive sizing system. My solution allows for a larger overview of the bra market, and includes an easy way for users to get a more accurate size. The experience of buying a bra should also be more inclusive and empowering for users.