Duration
2022
Role
Digital & Product Designer
Category
Digital Design, UX Strategy
Context
I was brought on as a contract designer for hi5 Creative Agency in February of 2022, and I spent the year working with teams at Nike and Conscious Minds on digital campaigns on Nike.com, the Nike App, the Nike Run Club App, and official social channels. Along with copyrighting and other creative teams we built product pages and creative stories for mobile, web, and on social media.
Clothing Stories
We worked on the Spring/Summer '22 State of Play story for Nike Kids and worked on campaigns across product lines: kids' clothes and shoes, women's fleece, and of course shoes.
Air Deldons - October 2022
In partnership with WNBA Hall-of-Famer Elena Delle Donne, Nike launched the Air Deldons in October 2022. We highlighted Donne's advocacy for lupus charities — the lime green on the shoes appeared in our launch graphics — and the story of how they came to be Nike's most physically accessible shoe ever.
We improved Nike's social reach across their own and partner accounts by 12% that season.
Nike Member Days - October 2022
Member Days celebrates Nike's most loyal fans with exclusive new drops and sales across the entire brand. We highlighted the sales — and celebrated the 40th anniversary of AF1 — with bright, fall-colored campaigns on IG and the website.
